{"id":2336,"date":"2020-01-28T19:38:42","date_gmt":"2020-01-28T19:38:42","guid":{"rendered":"https:\/\/sandbox.gloop.org\/blog\/?p=2336"},"modified":"2020-01-28T19:47:19","modified_gmt":"2020-01-28T19:47:19","slug":"scroll-pay-for-no-ads-subscription-service-launches","status":"publish","type":"post","link":"https:\/\/sandbox.gloop.org\/blog\/2020\/01\/28\/scroll-pay-for-no-ads-subscription-service-launches\/","title":{"rendered":"Scroll pay-for-no-ads subscription service launches"},"content":{"rendered":"<blockquote>\n<p>It\u2019s a twist on similar payout schemes that services like Spotify and Apple News+ formulated to compensate their content partners. The difference is that Scroll creates individual \u201cbuckets\u201d of usage for each user. That means if you spend a lot of time reading the Philadelphia Inquirer but not as much on BuzzFeed, your fees will be distributed accordingly; and if you don\u2019t spend any time on Fatherly, that site won\u2019t get any of your Scroll subscription.Another way of putting it: When you subscribe to Spotify, you end up sending artists like Drake and Taylor Swift (or, at least, the people who own their music) a lot of your monthly fee, even if you never listen to them because other Spotify users listen to them a lot. The Scroll scheme is meant to align publishers and users more closely so your money doesn\u2019t automatically flow to the internet\u2019s biggest publishers.<\/p>\n<\/blockquote>\n<p>Source: <em><a href=\"https:\/\/www.vox.com\/recode\/2020\/1\/28\/21111961\/scroll-ad-block-launch-tony-haile-advertising\">Scroll ad blocking subscription service launches &#8211; Vox<\/a><\/em><\/p>\n<p>I always assumed Spotify split up your subscription dollars to the music you actually listen to unlike say a cable tv package.<\/p>\n<p>I don&#8217;t want to scorch the earth by using an ad blocker but ads are increasingly making the web unusable for me. Possibly because I have undiagnosed ADHD, I find it very difficult to read text, even just a list of headlines, if there is animation anywhere on the screen. If there was one click to stop all the animation on a given page, that would be enough for me; I don&#8217;t need to never see ads. Well, except <a href=\"https:\/\/en.wikipedia.org\/wiki\/Behavioral_retargeting\">remarketing\/retargeting<\/a>, I hate that and so does everyone else, I never want to see that.<\/p>\n<p>What I really want is a browser extension that lets me right-click on an ad and say block this ad-format\/network for 24 hours.\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a twist on similar payout schemes that services like Spotify and Apple News+ formulated to compensate their content partners. The difference is that Scroll creates individual \u201cbuckets\u201d of usage for each user. That means if you spend a lot of time reading the Philadelphia Inquirer but not as much on BuzzFeed, your fees will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2336","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/posts\/2336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/comments?post=2336"}],"version-history":[{"count":2,"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/posts\/2336\/revisions"}],"predecessor-version":[{"id":2339,"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/posts\/2336\/revisions\/2339"}],"wp:attachment":[{"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/media?parent=2336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/categories?post=2336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.gloop.org\/blog\/wp-json\/wp\/v2\/tags?post=2336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}