It’s a twist on similar payout schemes that services like Spotify and Apple News+ formulated to compensate their content partners. The difference is that Scroll creates individual “buckets” of usage for each user. That means if you spend a lot of time reading the Philadelphia Inquirer but not as much on BuzzFeed, your fees will be distributed accordingly; and if you don’t spend any time on Fatherly, that site won’t get any of your Scroll subscription.Another way of putting it: When you subscribe to Spotify, you end up sending artists like Drake and Taylor Swift (or, at least, the people who own their music) a lot of your monthly fee, even if you never listen to them because other Spotify users listen to them a lot. The Scroll scheme is meant to align publishers and users more closely so your money doesn’t automatically flow to the internet’s biggest publishers.
Source: Scroll ad blocking subscription service launches – Vox
I always assumed Spotify split up your subscription dollars to the music you actually listen to unlike say a cable tv package.
I don’t want to scorch the earth by using an ad blocker but ads are increasingly making the web unusable for me. Possibly because I have undiagnosed ADHD, I find it very difficult to read text, even just a list of headlines, if there is animation anywhere on the screen. If there was one click to stop all the animation on a given page, that would be enough for me; I don’t need to never see ads. Well, except remarketing/retargeting, I hate that and so does everyone else, I never want to see that.
What I really want is a browser extension that lets me right-click on an ad and say block this ad-format/network for 24 hours.